We have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organisation.

The book presents today's business and social challenges through a new strategic lens and offers practical guidance to help you create Collaborative Advantage, transform your business and change the world.

In provides world-leading techniques to enable you to:

- Mobilise staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
- Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
- De-couple your potential for growth from the level of resource your organization controls.

Collaborative Advantage help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organisation.

Buy Collaborative Advantage at Bookshop.org, Hachette, Waterstones, Blackwell’s or Amazon.

Learn more about Paul’s second book The Purpose Upgrade.