Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success
‘Collaborative Advantage offers the perfect recipe for successful businesses that improve lives.’
- Ben Cohen and Jerry Greenfield, Co-founders of Ben & Jerry’s Ice Cream
We have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organisation.
The book presents today's business and social challenges through a new strategic lens and offers practical guidance to help you create Collaborative Advantage, transform your business and change the world.
In provides world-leading techniques to enable you to:
- Mobilise staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
- Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
- De-couple your potential for growth from the level of resource your organization controls.
Collaborative Advantage help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organisation.
Buy Collaborative Advantage at Bookshop.org, Hachette, Waterstones, Blackwell’s or Amazon.
Learn more about Paul’s second book The Purpose Upgrade.
'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom'
- Rory Sutherland, Vice chair of Ogilvy Group UK, and the Spectator's 'Wiki Man'